Brand Spotlight: Imagination Starters

• Posted on 22 June 2025
• 0

Brand Spotlight: Imagination Starters – Inspiring Creativity Through Play

At The Periwinkle Shoppe, we’re passionate about supporting women-owned businesses and products that spark joy—and Imagination Starters checks every box. Founded by two innovative moms who wanted to create the perfect chalkboard placemat, this brand has grown into a beloved favorite for families, educators, and anyone who values non-digital, creative play.

In this brand spotlight, we’re diving into why we love carrying Imagination Starters at our boutique, the inspiring story behind the company, and how their no-mess, endlessly reusable chalkboard mats are a must-have for kids (and adults!) who love to create.

The Imagination Starters Story: Moms on a Mission

Every great product starts with a problem—and for Imagination Starters, that problem was messy, hard-to-clean chalkboard mats. Here’s how it all began:

"Once upon a time, there were two moms who made chalkboard placemats for their kids. One didn’t erase well, and the other was too messy. Instead of competing, they joined forces to create the best chalkboard placemat on the market—and Imagination Starters was born!"

Today, the company is run by Anne, Leah, and Tracy—three moms with 10 kids between them—who are dedicated to fostering screen-free, imaginative play. Their products are now sold in over 500 stores nationwide, featured in a popular chicken restaurant’s kids’ meals, and even spotlighted on Good Morning America’s Deals & Steals!

Why We Love This Brand

✔ Women-Owned & Mom-Run – Supporting small businesses led by passionate founders.
✔ Encourages Creative Play – Helps kids (and adults!) unplug and explore their imagination.
✔ Thoughtfully Designed – No dust, easy to clean, and nearly indestructible.
✔ Made for Real Life – Perfect for restaurants, travel, home play, and classrooms.

The Magic of Imagination Starters’ Products

At The Periwinkle Shoppe, we carry Imagination Starters’ best-selling chalkboard mats, and here’s why they’re a customer favorite:

No-Mess, Double-Sided Chalkboard Mats

• Dust-Free & Easy to Clean – Just wipe with a damp cloth, and it’s ready for a new masterpiece!
• Works with Chalk Crayons & Markers – No more crumbling chalk or smudgy hands.
• Nearly Indestructible – Durable enough for toddlers, yet fun for all ages.
• Double-Sided Design – Twice the creativity in one mat!

Perfect for On-the-Go Play

• Restaurant Essential – Keeps kids entertained without screens.
• Travel-Friendly – Fits easily in a bag for road trips or flights.
• Great for Classrooms & Daycares – Encourages artistic expression without the cleanup hassle.

More Than Just a Placemat

These mats aren’t just for mealtime—they’re mini art studios that inspire:

• Drawing & Doodling
• Learning Letters & Numbers
• Playing Tic-Tac-Toe or Hangman
• Creating Storyboards & Comic Strips

Why We Carry Imagination Starters at The Periwinkle Shoppe

As a boutique that values thoughtfully made, functional, and fun products, we knew we had to bring Imagination Starters to Mineola, Texas. Here’s why:

1. A Product We Believe In

We love items that make life easier for parents while encouraging kids to think outside the screen. These mats do both!

2. A Company with Heart

Supporting women-owned, mom-run businesses aligns with our mission to uplift small makers.

3. A Perfect Gift Idea

Whether for birthdays, holidays, or just because, these mats are a unique, practical, and endlessly entertaining gift.

Visit Us to See Imagination Starters in Person!

There’s nothing like seeing (and feeling!) the quality of these mats up close. Stop by The Periwinkle Shoppe in downtown Mineola, Texas, to pick up your own Imagination Starters chalkboard mat and let the creativity flow!

Address: 111 East Broad Street, Mineola, TX
Summer Hours: Monday through Friday 11am to 5pm, Saturdays 10:30am to 5pm
Follow Us on Instagram or Facebook for new arrivals & fun play ideas!

Can’t make it to the store? CLICK HERE Check out our online selection and shop from home.

Final Thoughts: Play More, Screen Less

In a world full of digital distractions, Imagination Starters brings back the joy of hands-on creativity. Their products are proof that the simplest ideas—when made with care and passion—can make a big impact.

We’re proud to support this inspiring, mom-founded brand, and we know you’ll love their chalkboard mats as much as we do. Stop by today and start imagining!