Inside The Periwinkle Shoppe: A Boutique for the Beautifully Uncommon

If you’ve ever wandered into a store and felt instantly inspired—surrounded by beauty, originality, and pieces that tell a story—you’ve already felt the magic we aim to create at The Periwinkle Shoppe. Located in the heart of Mineola, Texas, and open to shoppers nationwide through our online boutique, The Periwinkle Shoppe is a curated space where timeless craftsmanship meets the joy of discovery.

We’re not just another shop. We are a thoughtfully curated boutique that specializes in unique, soulful, and often handmade items from beloved artisan brands and creators across the country. Whether you're local to East Texas or browsing from afar, we’re here to offer something special—something you haven’t seen before.

A Boutique Built from a Love of Beautiful Things

Before The Periwinkle Shoppe ever opened its doors, I was a passionate shopper who loved the thrill of finding beautiful and unusual pieces. Certain brands spoke to my soul—brands like Magnolia Pearl, Trovelore, Sugarboo & Co., and E + E Collection. These brands weren't just about fashion or decor; they were about feeling. Each one carried a sense of creativity, craftsmanship, and individuality.

When I opened The Periwinkle Shoppe over three years ago in Mineola, I knew I wanted to carry the things I already loved—items that felt personal and meaningful. Today, we are proud to offer an ever-evolving collection of clothing, jewelry, home goods, and gifts that reflect that same spirit of uniqueness and artistry.

A Curated Collection of Artisan Brands

Our boutique is home to an array of distinctive brands that share our commitment to quality, ethics, and creativity.

1. Magnolia Pearl: Known for its romantic, vintage-inspired clothing, this Texas-based brand creates pieces that feel like wearable poetry. Each garment is unique, designed for comfort and self-expression. Click here to shop Magnolia Pearl clothing at the Periwinkle Shoppe.

2. Trovelore: This brand offers exquisitely hand-embroidered brooches—miniature works of art inspired by nature, mythology, and symbolism. Made by artisans in India using traditional techniques, each brooch is crafted in small batches with care and intention. Click here to shop the Trovelore collection at the Periwinkle Shoppe.

3. Sugarboo & Co.: Offering rustic home goods, wall art, and paper goods with heartfelt quotes and charming imagery, Sugarboo speaks to those who appreciate a home full of personality and meaning. Click here to shop the Sugarboo & Co collection at the Periwinkle Shoppe.

4. E + E Collection: This line of hand-painted jewelry and accessories brings a modern yet earthy vibe, with organic textures and bold colorways that feel both artful and wearable. Click here to shop the Eric and Eloise collection at the Periwinkle Shoppe.

These brands are at the heart of what we do at The Periwinkle Shoppe: we believe in offering pieces that make you feel something, whether it’s a sense of wonder, nostalgia, or inspiration.

The Joy of the Unexpected

From day one, our goal has been to carry items you won’t find in big-box stores or major online retailers. We travel, explore, and stay curious, constantly seeking out makers who create items with character, depth, and story. Whether it's a hand-thrown ceramic mug, a vintage-style linen apron, or a limited-run piece of jewelry, we want every product to surprise and delight you.

As the owner, I’m always on the lookout. When I travel—whether across Texas or around the country—I’m searching for the next special item or small-batch maker to bring into the shop. I want our customers to walk in and discover something truly new, every time.

Supporting Local and National Artisans

In addition to nationally recognized artisan brands, The Periwinkle Shoppe also supports local makers in Mineola and across East Texas, as well as artists from other parts of the country. Our shelves are filled with handcrafted goods made by people who pour their hearts into their work:

• Small-batch skincare and bath products from women-owned businesses
• Locally made jewelry and accessories
• Hand-stitched textiles and slow-stitched art pieces
• Woodworked goods, home decor, and seasonal items crafted by U.S.-based artists
  
  

Every item has a story, and we love connecting our customers with the people behind the products.

A Boutique Experience in Mineola, Texas—and Beyond

Whether you're walking through our doors in historic downtown Mineola or visiting our online boutique, you’ll find a shopping experience rooted in creativity, quality, and personal connection. Our shop is designed to feel warm, inviting, and full of little surprises.

Many of our customers tell us they stop by just to browse and feel inspired. Others come looking for the perfect gift—something unique, thoughtful, and lovingly chosen. We’re here for both.

If you're searching for a local boutique in Mineola, Texas that offers artisan brands and handmade goods—or an online boutique that ships nationwide with a curated, one-of-a-kind selection—we hope you’ll explore The Periwinkle Shoppe.

Always Evolving, Always Authentic

Part of what makes The Periwinkle Shoppe special is that we are always evolving. Our inventory changes with the seasons, with travel discoveries, and with the creative spark of the artists we meet. But one thing never changes: our commitment to offering beautiful, uncommon items that reflect the joy of true craftsmanship.

This isn’t just a place to shop—it’s a place to connect, to be inspired, and to find something that speaks to you.

Visit Us in Mineola or Shop Online

We invite you to explore our boutique in downtown Mineola, Texas, or click here to visit our online shop where you can discover artisan brands and unique finds from the comfort of home. Whether you’re searching for that perfect piece of clothing, a heartfelt gift, or a hand-stitched treasure, you’ll find it at The Periwinkle Shoppe.

We believe the most beautiful things are the ones made with intention, and we can’t wait to share them with you.