The Art (and Science) of Gift Giving
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- By Jennifer Crutcher
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There’s a quiet magic that happens in the moment you choose a gift for someone else. Maybe it’s the anticipation, the thoughtfulness, or the little spark of “I can’t wait for them to see this.” But according to researchers, there’s much more going on behind the scenes, deep in the wiring of the human brain.
When we give, our brains release a swirl of feel-good chemicals: dopamine, serotonin, and oxytocin. This trio elevates our mood, strengthens connection, and helps us feel calmer and more grounded. It’s why a simple act of giving can create a noticeable emotional lift, often called the “giver’s high.” No running shoes required.
But the benefits don’t stop there. Gift-giving strengthens our relationships in ways we often don’t fully realize. Every exchange, whether it’s big, small, handmade, or wrapped in tissue, communicates, “I see you. You matter.” That sense of being seen deepens bonds, builds trust, and reminds both giver and receiver that we’re not meant to go through life alone.
Scientifically speaking, generosity even reduces stress and supports physical well-being. Studies show that people who give regularly tend to experience lower anxiety and even live longer. The heart knows what it’s doing.
And here’s the most beautiful part: the joy of giving isn’t transactional. It grows. It expands. It ripples out and returns to you. Like a blossom opening toward the sun, we flourish when we give, becoming softer, kinder, more connected versions of ourselves.
So the next time you’re choosing a gift, remember: you’re not just brightening someone else’s day. You’re planting seeds of your own joy, connection, and well-being. Because in giving, we don’t just spread love,
we blossom too.
Of course, as joyful as giving can be, there’s also a quieter truth we don’t always admit: sometimes choosing the right gift can feel overwhelming. We worry about getting it “perfect,” reading people correctly, or finding something thoughtful that still fits our budget. The pressure can take the sparkle out of what should be a simple act of love.
One of the most helpful things you can do is prepare long before you even think about gifting. Listen throughout the year, really listen, when people mention things they love, admire, or enjoy. Start a little note in your phone labeled “Gift Ideas,” and whenever someone says, “Oh I’ve always wanted one of those,” or “That’s my favorite,” jot it down. When gifting season arrives, you’re not guessing; you’re choosing from a personal list you thoughtfully built. And even if the exact item is out of budget, it gives you insight and direction so you can choose something similar that still feels meaningful.
Another easy and heartfelt idea is to create a “My Favorite Things” gift. Pick a few items you genuinely love, a candle you always burn, a tea you swear by, a book that changed your year, and gift them with little notes about why each one matters to you. It’s personal, special, and always appreciated because it feels like sharing a piece of your world.
And don’t forget: gifts don’t have to be physical. Experiences often become the things we remember the most. It could be as simple as movie tickets, a coffee date, a workshop, or a local event you attend together. The magic isn’t in the extravagance; it’s in the togetherness.
And if you’re still stuck, we’ve got you.
Join us now through Christmas as we share daily gift ideas featuring unique, meaningful, and wonderfully unusual finds from The Periwinkle Shoppe. Whether you’re shopping for the practical one, the whimsical one, the hard-to-buy-for one, or the one who “already has everything,” we’ve got inspiration ready for you. Gift guides will be posted to Facebook and Instagram.
Visit us in-store or browse online anytime, and let us help make your gifting season easier, brighter, and full of joy. If you are stuck and need help, we are just a phone call or text away!
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